VERVE Marketing Dashboard · Strategy v2.0 leverage points · Live data via NetSuite · Shopify · Klaviyo · Meta Ads · Clarity
Last refresh 17 May 2026 · 09:30 AEST FY26 trailing 12mo · ,604,221 ex-GST
Strategy v2.0 · Marketing

Marketing Dashboard

Five tiles aligned to the strategic leverage points named in the 16 May 2026 workshop: Klaviyo email contribution, AddToCart→Checkout drop, US launch traction, 4-segment revenue mix, and Tori platform health. Owners: Angus (Email + Funnel), Travis (US), Niall + Jacqueline (Segments + Tori).

Email · % of revenue
5.0%
Gap −20 pts to target 25%
ATC → Checkout
11.0%
89% Drop · biggest funnel leak
US sessions / mo
3,347
T−8 days · DFW go-live 25 May
B2B sales-led share
41.3%
72% rep-touched overall
Tori · % of revenue
42%
.89M · 864 orders
Owner · Angus Source · Klaviyo

Email Engine

% of revenue from email
5.0%
Gap k / month to 25% target
Last 8 weeks · email revenue share
W12
W13
W14
W15
W16
W17
W18
W19
Flows · revenue per recipient
FlowRev / recipientStatus
Welcome Series.41Below par
Cart Abandon.18Healthy
Browse Abandon.07Off
Post-Purchase.62Below par
Win-back 90-day.00Not built
Updated 17 May 09:30 · Klaviyo account: vervefitness Open Email Tile
Owners · Angus + Jacqueline Source · Shopify + Clarity

Conversion Funnel

ATC → Checkout
11%
89% Drop · biggest leak
Last 30 days · sessions to order
Sessions
100%
128,440
Drop −38%
Product View
62%
79,633
Drop −82%
Add to Cart
11%
14,124
Drop −89% · Leak
Checkout Started
1.2%
1,541
Drop −38%
Order
0.74%
956
Top exit pages · checkout step 1
PageExits / 30d% of exits
/checkouts/shipping4,81238%
/cart3,20625%
/checkouts/contact2,11817%
/products/zen-power-rack1,0438%
Cart abandonment value
Recoverable / 30d
.4M
at current cart abandon rate
Avg abandoned cart
,847
vs ,420 completed AOV
Clarity URL · clarity.microsoft.com · Shopify storefront events Open Funnel Tile
Owner · Travis Source · Clarity + GA4 + Meta + HubSpot

US Launch Tracker

Pre-launch US sessions / mo
3,347
+18% week-on-week
US sessions · Top 4 markets · last 30 days
Pre-launch warm traffic · 25 May DFW go-live
DFW Launch
8
Days · go-live 25 May 2026
ChannelSpend / moROAS
Meta · US,200— pre-launch
Google Ads · US—Not connected
Organic · US—2,114 sess
TX gym lead scanner—129 leads
Travis Telfer · Growth Marketing Specialist (US lead) Open US Tile
Owners · Niall + Jacqueline Source · NetSuite + Shopify + HubSpot

Segment Revenue Mix

FY26 trailing 12mo
.6M
ex-GST · 72% rep-touched
4-segment revenue mix · FY26
41.3%
30.9%
18.9%
6.7%
B2B sales-led.68M
Personal via rep.75M
B2C self-serve.51M
B2B self-serve.25M
B2B-SL · archetype split
ArchetypeShareWin-rate
Premium private / SMB49.3%61%
PT Studio15.7%58%
Corporate9.6%42%
School8.0%39%
Physio6.8%55%
Franchise5.0%44%
Gov / Defence4.7%22%
2026-only HubSpot reason-tagging · 100% complete · 55% close inside 3 months Open Segment Tile
Owners · Niall + Product Source · Shopify + HubSpot + NetSuite

Tori Platform Health

Tori revenue · FY26
.89M
42% of total · 864 orders
AOV uplift · Tori in cart vs not
Non-Tori AOV
,420
Median · FY26 paid orders
Tori-in-cart AOV
,128
+,708 uplift · ~+260%
Tori cohort · buyer type
38%
28%
22%
12%
Serious home328
Single-operator commercial242
Mid-commercial190
Institutional104
Top attach products · with Tori
Attached SKUAttach rateΔ AOV
Zen Power Rack62%+,199
Elite Olympic Barbell 20kg58%+9
HG Rubber Bumper Set 150kg44%+,499
Adjustable FID Bench31%+9
Performance Sled22%+9
42% of revenue · Tori platform (excluding Foundation/Accelerator/Empire, retired by strategy v2.0) Open Tori Tile